https://www.linkedin.com/posts/rafay-aziz_%F0%9D%90%82%F0%9D%90%91%F0%9D%90%8C-%F0%9D%90%82%F0%9D%90%AE%F0%9D%90%AC%F0%9D%90%AD%F0%9D%90%A8%F0%9D%90%A6%F0%9D%90%9E%F0%9D%90%AB-%F0%9D%90%91%F0%9D%90%9E%F0%9D%90%A5%F0%9D%90%9A%F0%9D%90%AD%F0%9D%90%A2%F0%9D%90%A8%F0%9D%90%A7-activity-7359570901509517313-NA8S?utm_source=share&utm_medium=member_android&rcm=ACoAAAgM62UBXmA5cyaHWdxeE_Mo4UKujvdRnHc

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𝐂𝐑𝐌 (𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭)𝐄𝐒𝐏 (𝐄𝐦𝐚𝐢𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐏𝐫𝐨𝐯𝐢𝐝𝐞𝐫)

𝐏𝐫𝐢𝐦𝐚𝐫𝐲 𝐏𝐮𝐫𝐩𝐨𝐬𝐞
Manage and analyze customer interactions and data across the customer lifecycle.
Send bulk email campaigns and manage email marketing activities.
𝐂𝐨𝐫𝐞 𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐬
Contact management, sales tracking, deal pipelines, task reminders, customer support.
Email campaign creation, list segmentation, deliverability tracking, A/B testing.
𝐔𝐬𝐞𝐫 𝐁𝐚𝐬𝐞
Used mainly by sales, support, and customer success teams.
Used by marketing teams for communication and promotion.
𝐃𝐚𝐭𝐚 𝐅𝐨𝐜𝐮𝐬
Comprehensive customer profiles, including past interactions, purchases, support history.
Focused on email lists, engagement metrics (opens, clicks), and deliverability.
𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬 
Multi-channel: email, phone, meetings, chat, social, support tickets.
Mainly email (some ESPs also offer SMS or push notifications).
𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧
Deep personalization using customer behavior and sales data.
Personalization based on email engagement and basic customer attribute

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